One week later, and this is as far as I have got with changing my website, logo and business cards. (Not very far) I am yet to design my own logo, but for now I have changed the basics and will continue working on this from here and updating it with new work. I have removed some of my old college, first year and second year work, because by the end of the year I aim to have mainly everything just from my final year and after within my portfolio. This will question the ability of my design work and its standard if I have to show lower level design work without a good reason.
I may keep my Tip Top Productions work up from last year, as this was a competition between all of the second and third year Graphic Design students to re-design the theatre logo, which my logo design won. Other than this, I intend to completely update it.
For some time now, it has bugged me that my current business cards and website have completely different designs on them. This is because I am yet to design my own logo and create my own identity. I know already, a logo is not just a ‘logo’ and that there is a lot to consider when branding something…which is something I would like to apply when branding myself and creating my own unique identity. Last Wednesday we were fortunate enough to hear from a guest speaker Lisa Mise in University. She is currently studying an MA there and has already experienced what it is like in the industry and worked on live briefs in relation to branding and corporate identity. (It was really good to listen, and why not if I also want to specialise in branding and do an MA afterwards!) This is why I think it is really important to create my own identity. In order to do this I plan to focus on finding out my attributes and my perception. I would also like to demonstrate my style of work into my logo too. Once I have done this, I intend on applying my logo to all my promotional materials, such as my website, business cards and maybe even this blog? I intend on making a start on this over the Christmas break, and hopefully have something to show for it too.
At the moment we are at the very initial stages of developing a business plan, which is to be presented in front of a panel of judges the second week back after Christmas, and so far this is our brand logo that I got to design for our business.
Me and my team have decided to have an online greeting cards and gift website set up by year three of our plan. We still have quite a lot of work to do on this before the final presentation, and I must admit, this definitely is not one of my strongest subjects… therefore at the moment I am finding it very confusing. Hopefully this will all be made clear once I get more into it and start learning more about setting up a business….but otherwise, I will just try my best.
I have mentioned many times, that we had two weeks to form ideas and put together some designs for an exhibition piece. Although I realised I had not yet actually put up my initial design ideas, or explained what my idea is. My idea here is to give each department an individual colour, and to express the colour on walls and doors of the surrounding area. I also focused on the site way finding and the lack of signage on the campus, and how difficult it is for new people or visitors to navigate around the campus, so I therefore went with creating something similar to a floor map (and map app) The idea of the floor map was to have each individual key colour lead from reception to the individual department studios. This is just a small proportion of my visuals, and to make this clearer I demonstrated the design through the site map, showing the key colours. We now have until February to continue to form ideas, and I have a few more in mind...
Over the past couple of months we have been working in groups or as individuals to find new ways of improving our Art and Design campus and to give it a personal identity. After a range of research and ideas and together we have formed some final concepts.
So, we spent today setting up the exhibition and getting it all prepared for our opening on Monday. The exhibition is open for everyone to come along and see, and the idea is that people leave us some feedback on our ideas and let us know what they think of them.