• Identity Design: Almost Done

    Well, I said a while back that I would post about my new project for Identity, which I have almost finished and now just waiting to have everything printed this week, then work on setting up my exhibition and finalising the rationale. Before Christmas, I decided to continue with my old idea, additionally creating a logo for Kingsway and creating a new prospectus.  My other idea received some positive responses, although I did not want to get too tied up with doing the same idea, and I felt this would have been hardly a creative challenge and well, slightly boring.
    Instead I therefore decided to carry this idea forward as well as another, which was in response to my research, and then combine both ideas into one big final idea.

    Above is a few rubbish photographs of the invitation [mock up] Obviously this still needs work and printing onto nice quality paper... of course.
    “Following the independent cross-party review of higher education funding and student finance in England, which was decided in October 2010, tuition fees will change for new entrants in 2012.”
    Deciding whether or not to study at University is important and is never an easy decision. With the rise in tuition fees, this adds pressure to these decisions. Making a decision now is not as easy as just picking up a prospectus or browsing online for a specific course of interest. A lot of considerations are now put in place, including affordability, career prospects, and what University has to offer in terms of employability afterwards.
    In order to reach out and to encourage a wider audience about the faculty, my research led me to focus and also include those students who for what may be their reason, do not want to study an Arts or Media degree and to underline main key issues of why this may be. My aim is to demonstrate and educate young adults aged between 17-24 the positive reasons and possibilities of going to University to study a creative course, and what they are likely to achieve out of doing a degree.
    “I do not know what I want to do. I want to study Fine Art, although I will never get a job in this.” It is important that they understand career options and future prospects related to their chosen course of study and that they are specific to their own creative interest.  
    To evidence this, a list of careers; related to their chosen choice of study, whether it is Fine Art or Graphic Design will be allocated on the website.
    I want them to understand that their future is important and to encourage them to begin taking this seriously. The government and College's are currently not doing enough for those students who do not want to study at University, let alone the ones that actually do, and with the unemployment rate among young adults being significantly high, this is something that is an underlining problem.
    In order to solve this problem, I have used a range of media's including designing a website, invitations, posters and other promotional material to focus on the positives of studying an Arts or Media course at Kingsway. My main aim is to change their opinion and to lead them away from just focusing on the rise in tuition fees, and the current state of the economy. I have done this by demonstrating within the tone of voice that the University of Chester is understanding, and realistic and then used this to educate them about finance, creative career prospects and how they can step out into the industry and advertise the services that the University of Chester offers, which has allowed the University of Chester to gain a status for being the most employable in the North West. The concept of my Kingsway logo was to focus on my other idea, and with the use of individual colour co-ordination, each of these through the use of colour phycology reflects each of the seven different individual departments situated at the Kingsway buildings.
    This unique system encourages a playful involvement and shows Kingsway through its true individuality and creativity as well as reviving the site to create a young and more modern feel. The logo represents the courses piecing together to demonstrate what Kingsway Buildings is as a whole, creative, innovative, dynamic, challenging and at the same time this creates a sense of togetherness.

    I will probably post again with some more final pieces, and my final exhibition too (If it turns out any good)