After being selected as one of the first three designers to complete the first design brief for the Creative Times, our brief was to design a symbol that would represent ‘Buy Nothing Day’.
The symbol must work in a single colour to ease reproduction.
It should work globally and transcend cultural boundaries as much as possible (reflecting and galvanizing BND’s international following).
It should be easy to paint by hand onto various home-made protest materials (including banners, signage and clothing).
It should be anti-corporate but not crude. Simple yet intelligent. Bold but smart.My approach to designing a symbol for Buy Nothing Day was one that would simply educate those about Buy Nothing Day by focusing on one of the reasons for this day. Everything we buy has an effective impact on the environment. My concept highlights the environmental consequences of consumerism. Developed countries alone (20% of the world population) are consuming over 80% of the earth's natural resources. Although this takes place over one day, internationally 26th November my poster; with the symbol in context highlights such changes, and that they are a continuous problem and with this, these crucial changes need to be put into effect for more than one day.
In order to capture the very essence of the starlight walk, and to at the same time promote the charity event in a creative way, I chose to set the theme based around a midnight moon lit street walk.
I decided to keep the current identity colour ‘pink’ as this is a strongest identity for the Starlight Walk’s brand and is a highly recognisable colour throughout their brand. The colour is already used on their current promotional material and T-shirts and now only is pink a feminine colour, which denotes the Starlight Walk is for women, but pink is also fun, exciting and full of high energy. The event is hugely popular and is already well recognised across participants of the event.The typography chosen is a soft, friendly typeface which invites new and existing participants to the charity event. I intentionally chose a typeface that does not shout for attention, but one that reads softly, showing care for the Hospice of the Good Shepherd.
In order to avoid any clichés I avoided using stars within the logo design, demonstrating what the Starlight Walk is, through the use of the midnight moonlit landscape scenery, and having the words ‘Starlight’ in bold within the logo is attractive, and brings emphasis to the title of the charity event.The new logo design and size is versatile and can work well across all forms of media. This includes any promotional material such as posters, banners, T-shirts and will also easily work well on their website.
I have decided to redesign the Starlight Walk’s ‘About’ page for the lower level page. This now explains in detail what the charity event does and what it is for, as well as including a photograph of the charity walk, which will help the reader visualise the evening.
On Tuesday me, Lorna and David went down to Liverpool – FACT and went to the Made North conference, which is a design led day produced by Culture North in partnership with the Design Council. It was really interesting to hear loads of other designers speak from all different aspects of design. Being students we were quite lucky and got our tickets for only £10, so it was something we were definitely not going to miss.
Speakers included Ian Anderson, founder/director of The Designers Republic; Matt Clark, founder/creative director of United Visual Artists; Conny Freyer, director/co-founder of Troika; Daniel Charny, independent curator/designer/lecturer; Alexandra Deschamps-Sonsino, co-founder of Tinker London & Designswarm; Corin Mellor, creative director at David Mellor Design and Gareth Williams - senior tutor at School of Design, Royal College of Art.
Well, it looks as though I am now officially a professional book binder. At least I can dream.
Me and Lorna have been taking part in all the bookbinding courses provided by our university, the courses included basic book binding, and then an advanced course, which we took part in two weeks ago. This session involved covering and finishing our books, and although my books looks kind of rubbish… I am still proud of it. It was my first ever attempt and more importantly, I learnt how this is done so now I can continue practising. After all, practice makes perfect.
Although this is one of my major briefs I have not done much on this at the moment, as I am currently concentrating on the D&AD ‘Make Your Mark’ brief, which I will post about once I have something worth showing and another D&AD brief which is a promotional poster which our University has been invited to design. At the moment, I am briefly working on this alongside both these D&AD projects, so this is plenty to keep me busy. After sending out letters and receiving back responses, I was able to gather some research answers. Three of these did not reply to by letters and when asked they each responded with their reasons and it was apparent that these reasons came down to buying stationary and the convenience of accessing these resources. Here I have just worked on some simple post cards designs, which I am hoping to get printed and sent out.
Here are a few of the letters I received back after sending mine out. It was really nice to receive these responses and it was an enjoyable and yet more personal way of gathering my research and engaging with people to also get involved within my project. Alice’s letter was also another lovely letter that I received, although whilst walking up the stairs I had a little trip and my cup of tea went flying all over it. I guess this is the downside to receiving handwritten letters. They are not cup of tea proof.