Everything we buy has an effective
impact on the environment, and Buy Nothing Day highlights the environmental and
ethical consequences of consumerism. As part of one of my final major projects,
I have decided to create a public awareness campaign for Buy Nothing Day.
My
concept targets consumers outside supermarkets to think differently about how
they retain foods of their everyday needs. The aim of this campaign is to
encourage consumers to save their fruit and vegetable seeds, shop less and grow
their own. Overall this will have a longer lasting impact on society than it
would to influence consumers to not shop at all for one day.
Question: Why
always buy your everyday needs when you can simply grow them using a few easy steps?
The civilisation
process of the human race began about 10,000 years ago on the day someone
recognised and collected seeds from the wild and then purposefully sowed them
in order to grow some of their own food.
Apple Tree
Step 1: After eating your apple, save your seeds and wait for them
to dry.
Step 2: Put the seeds in a small cup of potting soil
and remember to water them every day.
Step 3: Pick a location
for your tree and transplant your seedling to the outdoors.
Step 4: Water and watch it grow
Orange
Tree
Step 1: After eating your Orange, save your seeds, and immediately wash them in tepid
water
Step 2: Put the seeds ½ inch under in a small cup of
potting soil and cover with plastic
Step 3: Move to a sunny area and remove the plastic once the seed has sprouted.
Step 3: Move to a sunny area and remove the plastic once the seed has sprouted.
Step 4: Water and watch it grow
Potato
Step 1: To make approximately 12 potatoes, save this potato.
Step 2: Prepare your soil and
plant it in a planter.
Step 3: Care for your potato, nurturing
it as it grows.
Peas
Step 1: Sow your peas directly into soil
Step 2: Provide support using sticks and twigs
Step 3: Pick regularly every 3 to 4 months
Green Beans
Step 1: Save the seeds from your beans
Step 2: Prepare the soil and stagger when planting
Step 3: push each seed with your finger down into the soil
Step 4: Water and watch as they grow
Step 2: Prepare the soil and stagger when planting
Step 3: push each seed with your finger down into the soil
Step 4: Water and watch as they grow
Additionally the
public awareness campaign is 100%
Eco-friendly ,the typography on the ground is created using natural
resources, flour and water mixed together to hold the sand letterforms in
place, and the packaging will be produced using 100% FSC recycled card and printed
with vegetable based inks. (See the packaging illustrations here)